Let's boost your career!
Do you want to move forward in your career, make clearer decisions, and strengthen your impact? Then you’re in the right place. I work with executives and senior professionals to shape their careers with intention – grounded in years of leadership and coaching experience.
Let's boost your career!
Du willst beruflich weiterkommen, klarere Entscheidungen treffen und deine Wirkung stärken? Dann bist du hier richtig. Ich begleite Frauen dabei, ihre Karriere bewusst zu gestalten – mit Klarheit, Strategie und echter Führungserfahrung.

Hi, I'm Sina
I’m an international HR executive, entrepreneur, and career coach. With nearly 20 years of experience across global corporations and startups, I support leaders in sharpening their position, making bold decisions, and increasing their professional impact.
My work draws on firsthand experience from international leadership environments. I understand the dynamics, expectations, and challenges faced at senior level — and that’s exactly where my work begins.
Practical. Clear. On an equal footing.
CLEAR. STRUCTURED. EFFECTIVE.
How we work together
Gain clarity
We define your goals, challenges and career path forward.
Develop strategy
A realistic plan, built on the BOOST Framework, aligned with your goals and priorities.
Implement & grow
1:1 sessions, practical tools, and ongoing support for real change.
What my customers say
Real voices from people who have consciously realigned their careers and strengthened their impact.
Sharon
Managing Director
Sina helped me to put a real mirror up to myself, to understand my personal style & development opportunities. She has a unique ability to ask the right questions of her clients & push you on the ‘why’: the insight around ‘why’ you lead & behave in certain way and how that reflects your inner game and your outer game. Making sense of all the feedback we all receive in our working life is often difficult, and here Sina helps you see the wood from the trees and supports you to land on a clear focused plan to help your leadership journey. Balancing how to double down on your spiky positive traits as well as uncovering your gaps & opportunities for growth. She is a real talent, with a natural engaging style, fun to be around, and yet able to push and bring a little uncomfortableness to the discussions to unlock your true potential.
Customer
Testimonial

Aoife
Tax Manager
Sina is open, honest and passionate and she really helped me to rethink my value in my current role as well as to set my goals for further career progression. She is a great listener and I felt very comfortable opening up to her. Sina gave me the resources to set concrete goals and to map out a path to achieve those goals. Sina is a great mentor and a lovely person and I am very grateful for the help and guidance she provided!
Customer
Testimonial

debra
HR Director
I had the pleasure of being coached by Sina over a number of years, in different roles at HEINEKEN. I had a strong desire to be more courageous, consistently, which meant dealing with my derailer around self confidence. The learning I hold dear and continue reflect on is her inspiration to dream big, without boundaries; in particular the boundaries you think others might set for you. The question I ask myself still today ‘What would you do if you weren’t afraid?’ The outcome: well I imagine, without this prompt, I would not have moved to two different countries and taken on bigger, more complex roles in the past three years! Sina will say that’s all down to me (because yes you own your path) but I’ll always be grateful for the coaching, which unlocked the empowerment!
Customer
Testimonial

Free initial consultation
30 minutes to assess your situation and already identify key priorities.
1:1 Career Coaching
Individual support for clarity, confidence, and sustainable impact.
Get Started Now
Success starts with a single step.
Book your free initial consultation call and find out how we can take your career to the next level together.
No obligation · Personalised · 30 minutes