Testimonials & Experiences

"Sina helped me to put a real mirror up to myself, to understand my personal style & development opportunities. She has a unique ability to ask the right questions of her clients & push you on the ‘why’: the insight around ‘why’ you lead & behave in certain way and how that reflects your inner game and your outer game. Making sense of all the feedback we all receive in our working life is often difficult, and here Sina helps you see the wood from the trees and supports you to land on a clear focused plan to help your leadership journey. Balancing how to double down on your spiky positive traits as well as uncovering your gaps & opportunities for growth. She is a real talent, with a natural engaging style, fun to be around, and yet able to push and bring a little uncomfortableness to the discussions to unlock your true potential."

"I had the rewarding opportunity of working for Sina in a busy restaurant environment for the past two years while starting my studies at university which is where I got to know her remarkably energetic presence and natural talent for getting people to open up. She knows how to ask just the right questions so that ambitions actually come to the surface and feel possible to act on. With her humor, quick wit, and direct communication style, she manages to draw out potential you might not even have known you had and lets you recognize your own patterns while being able to relate to real-life examples drawn from her many years of professional experience which helped shape my self- awareness tremendously. Working with her, I could always be sure that she was genuinely invested in my development – she wanted to see me try things, stretch my abilities, and grow into more responsibility. The way she leads her team showed me how a work environment can offer real opportunities for growth and how leadership can genuinely be practiced on a level of mutual respect. That experience has shaped my own understanding of teamwork and made her an outstanding mentor and leader for me."

"I had the pleasure of being coached by Sina over a number of years, in different roles at HEINEKEN. I had a strong desire to be more courageous, consistently, which meant dealing with my derailer around self confidence. The learning I hold dear and continue to reflect on is her inspiration to dream big, without boundaries; in particular the boundaries you think others might set for you. The question I ask myself still today ‘What would you do if you weren’t afraid?’ The outcome: well I imagine, without this prompt, I would not have moved to two different countries and taken on bigger, more complex roles in the past three years! Sina will say that’s all down to me (because yes you own your path) but I’ll always be grateful for the coaching, which unlocked the empowerment!"

"Sina helped me during my master’s studies to reconnect with my inner strength and not lose sight of my goals.Through her empathetic nature and exceptional understanding of people, she is able to see the potential in someone even before they can recognize it themselves. She supported me in guiding me back to a place where I can fully unlock my potential. She has a remarkable talent for asking the right questions at the right time - questions that stay with you, prompting deep reflection and helping you reconnect with your true self. Through her unique coaching style, I was able to discover a new side of myself - one that had always been within me but had never surfaced, and which forms the foundation for a successful life, both professionally and personally."

"I would like to express my sincere gratitude to Sina. Through her coaching and support, she has helped me gain a much deeper understanding of myself—both in terms of my personal leadership style and my areas for growth.

She has a remarkable gift for asking the right questions, pushing me to truly reflect on my 'why': why I react a certain way in specific situations and how my internal mindset is reflected in my outward behavior. This has been incredibly helpful in allowing me to better process feedback and channel it into my personal development.

I especially appreciate how she supported me in intentionally building on my strengths while also helping me clearly identify my development fields. Thanks to her trust and mentorship, I was eventually able to advance to the position of Head of Service, which means a great deal to me.

She combines a very open, positive, and approachable nature with the ability to intentionally pull you out of your comfort zone and challenge your perspective. It is exactly this balance that has helped me grow both professionally and personally—and for that, I am truly grateful."

"Working with Sina as a career coach was a brilliant and rewarding experience. When I met Sina, i was at a point in my career where I felt I needed some advice, encouragement & inspiration on what my next step could be. Our regular check ins challenged my impostor syndrome and helped me break through perceived barriers to roles I previously wouldn’t have considered. Sina gave me the tools I needed to focus on my development plan, her energetic appraoch encouraged me to think one level up and really challenge myself on my ambitions."

"I got to know Sina when she came to Heineken Ireland as HR Director, where I had the pleasure of being a member of Sina’s leadership team. I was incredibly grateful to have had the opportunity of being mentored by Sina. Her leadership style is one of authenticity, inclusion and honesty. Sina is an exceptional advocate for employee engagement and actively drove initiatives that enabled a highly engaged workforce.

Sina focused on helping me strengthen my listening skills as this is an area where I wanted to develop and grow. Sina’sability to connect deeply with people promoted a supportive and challenging space. One where I could reflect, practice,and improve with confidence. Sina’s guidance has enabled me to become a more empathetic leader and as a result build stronger relationships both personally and professionally.

Thank you, Sina, for your mentoring and continued support."

"I have been working with Sina at her tapas restaurant STELLA for almost two years now, where I initially started as a service assistant. From the very beginning, I received a great deal of constructive feedback and valuable support from her, which made it much easier for me to get started and supported my development significantly.
Over time, I was entrusted with increasingly responsible tasks, including the role of Deputy Head of Service. In this position as well, Sina was always supportive and helped me gain more routine and confidence in my responsibilities.
Further trust and responsibility were given to me through taking over staff planning and the operational management of the service team.
During my time at STELLA, my self-confidence has grown noticeably. In particular, leading and delegating tasks within the team — skills I was able to develop thanks to Sina — have contributed significantly to my personal growth and will certainly support me in my future career."

"I worked with Sina during a pivotal point in my career, at a time when COVID 19 hit our families our communities and our employees. Sina stood out as a true leader in encouraging me as EHS manager to believe in myself which enabled me to successfully navigate the most challenging time in my working career. Sina was supportive, strategic and always asked me searching questions which allowed me to see the bigger picture. Her practical and authentic guidance allowed me to grow as an individual and a professional to help me realise my potential and be successful. I couldn’t recommend Sina highly enough."

"I had the pleasure of working with Sina during her time as HR Director at Heineken Ireland. As a key member of the Executive Team, she brought a rare combination of deep care for people and strong business acumen. She helped us become a stronger, more connected leadership team — one that led with clarity, empathy, and purpose.

Her ability to shape our People strategy as a true strategic pillar of the business was central to our success. During the most challenging period in Heineken Ireland’s history — the COVID crisis and a major restructuring — her leadership, experience, insight, and steady presence guided us through uncertainty. Together, we not only strengthened the business but also increased employee engagement and trust despite unprecedented challenges."

What My Clients Say

Success isn't just about titles or positions, but about clarity, attitude, and impact. Here, my clients share their experiences of working with me — honest, personal, and from real-world practice.

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