Hello,

I'm Sina.

International HR Expert, Executive Leader &  Entrepreneur

I am a global HR executive and entrepreneur working with senior leaders to strengthen their leadership impact. My work combines interpersonal skills, strategic thinking, understanding of cultural transformation processes and organizational dynamics.

With extensive international HR and leadership experience, I understand how decisions are made, how roles are shaped, and what it takes to lead with impact at senior and C-suite level.

As a trusted sparring partner, I bring a clear external perspective, ask the questions that matter, and support leaders in making sound, forward-looking decisions.

The result: clarity, confidence, and a focused career path aligned aligne to your personal ambition.

successful coaching interventions

different

countries

years of experience

Experience over 

 theory

My coaching is shaped by real life experience in international corporate environments.



For nearly 20 years, I worked as an HR expert and later as an HR director, closely partnering with leaders up to C-suite level on cultural transformation processes, strategic decision making, and team and individual development journeys. This experience flows directly into my coaching approach.

I understand the dynamics, political layers, and unspoken expectations in leadership roles — not from books, but from years of working at top management level. What you gain is not theoretical "best practice," but concrete, practical strategies that truly work — supported by my proprietary BOOST Framework.

From practice.

For practice.

My focus is on strengthening professional impact, sharpening positioning, and equipping leaders with tools that work immediately — in meetings, decision making processes, and negotiations. In short: coaching from practice for practice – honest, direct, and on an equal footing.

Get Started Now

Let's boost your career!

Schedule your complimentary introductory call and find out how we can take your career to the next level — together.